THE CHALLENGE
A leading player in the book fair industry that specializes in enriching children’s learning experiences by delivering high-quality books directly to schools wanted help growing their pipeline.
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Competing with industry giants like Scholastic, they were interested in scaling their client base and maintaining a competitive edge through revenue streams like email outreach.
Despite prior experience with email outreach, they faced challenges with:
Inbox Delivery
Low conversion rates and poor email deliverability were hindering their campaigns.
Limited In-House Capabilities
Team lacked the expertise and resources to execute effective, high-volume email outreach strategies.
Growth Barriers
These issues directly impacted their ability to grow their client base and compete effectively with top competitors.
OUR APPROACH
We developed a comprehensive solution tailored to their specific challenges:
Comprehensive Onboarding
Their detailed onboarding form provided key insights into their ICP, UVP, and sales objectives, ensuring our strategy aligned with their business goals.
Collaboration with Sales Team
Collaborated with sales managers to segment leads by time zones, aligning outreach with reps’ territories, and integrated sales calendars for real-time meeting tracking.
Strategic Messaging Development
Our team created high-converting email copy tailored to their target audience, aligning with their brand voice and value proposition.
Data-Driven Campaign Execution
Launched targeted email campaigns with proprietary tools and optimized strategies weekly based on key performance metrics.
Back-end Infrastructure Setup
We used our tech stack to build a robust back-end for campaign execution, including mailbox setup, calendar integration and tracking tools.
Performance Reporting
Provided weekly KPI reports to keep their team informed and engaged throughout the process.
THE RESULTS
During a 90 day engagement , we achieved impressive outcomes:
70,234
14.14%
$2,424,500
14.54%
373 (1.03%)
Emails Sent
Response Rate
Positive Response Rate
Appointments Booked
Pipeline Revenue
VALUE DELIVERED
Through our collaboration, they gained:
$2.4M in Pipeline Revenue
Deliverability Issues Resolved
Growth in Client Base
Sales Process Optimization
Generated 370+ meetings over three months, delivering substantial opportunities and significant ROI.
Improved inbox placement and response rates by implementing domain strategies and scalable email infrastructure.
Helped connect them with high-value prospects, expanding their reach within their target audience.
Real-time notifications and detailed lead segmentation empowered their sales team to close more effectively.
Our partnership highlights the effectiveness of targeted email outreach combined with advanced technology and strategic expertise.
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If your business is ready to achieve similar results, contact us today to grow your pipeline potential.